The engine that drives the growth of a company is, without a doubt, its talent. That is why their well-being is important, since productivity, results and even the reputation of the brand depend on the employee experience.
On the other hand, the labor market and worker expectations are evolving. It is no longer enough to offer a good salary or generous benefits; other factors such as quality of life at work, flexibility, a career plan or good communication are key to attracting and retaining a team committed to the organization.
To create the best employee experience and build a place where everyone is motivated and supports the company’s goals, it is essential to design a people-centered action plan . A strategy that empowers them and helps them grow both personally and professionally.
So, to help you build the best workspace for your employees, at Team Insights we have prepared this step-by-step guide. Keep reading!
What is Employee Experience?
In simple terms, Employee Experience (EX) refers to all the emotions, perceptions and sensations that employees experience in relation to their work.
From the first contact during the selection process, how they feel when interacting with their colleagues, to their perception of the work environment and organizational culture.
In this sense, it includes tangible aspects, such as the tools and resources provided to perform their functions, as well as intangible aspects, such as recognition, a sense of belonging, and opportunities for professional growth and development.
Together, these experiences shape the employee-company relationship and have a direct impact on worker satisfaction, productivity and loyalty.
In fact, employee experience is so important that, according to a survey conducted by Gartner, it is the top priority for 47% of HR leaders.
Why is Employee Experience important?
At the beginning we have already commented that a good Employee Experience directly influences the organization’s results. If an employee is comfortable in their job, they will be more motivated and satisfied, making them more likely to defend the interests of the business.
But the benefits of taking care of talent go much further:
A recent study reveals that 56% of employees generate their expectations about the company through what employees, former employees and candidates say about it. So, the employee experience directly influences your employer branding.
On the other hand, attracting talent has become an increasingly challenging task. The same study highlights that 35% of individuals consider it crucial to be informed about the progress and timing of the selection processes. Furthermore, 25% point out the lack of agility as a very relevant factor in deciding to apply for a job offer.
Talent retention is another critical aspect where Employee Experience plays a central role: 85% of people point out that the work environment is a more important factor than salary. In fact, most of the turnover in a company is caused by a bad work environment, a toxic relationship with the boss or a lack of motivation.
Following this line, employees long for comprehensive well-being and work flexibility. And we cannot leave aside professional growth either, which emerges as a priority for 61% of people.
And yes, productivity and motivation are also intrinsically linked to good management of the team’s well-being. Improving the employee experience leads to an increase in their performance and morale, which is essential for them to perform at their best.
6 Steps to improve the Employee Experience
A good Employee Experience strategy must take into account two fundamental aspects: the needs of the team members and the business goals.
Connecting these two elements is when we achieve a true balance that benefits both employees and the organization. How to get it?
Next, we tell you how to improve the employee experience in six stages that will allow you to take care of your talent while taking care of your business.
1. Definition of objectives
You can’t chart a path without knowing where you want to go. That is why the first step is to precisely define your goals. These can vary from improving the work environment, increasing employee loyalty, or enhancing internal training. Having a clear purpose allows you to set priorities and focus resources efficiently.
2. Listen to your team
To truly understand your team, you need to hear their voices. Surveys, especially when anonymity is guaranteed, become powerful tools for gathering meaningful feedback. Beyond simple questions, it is important to offer spaces where they can freely express their concerns, ideas and proposals.
3. Analyze the results
Once you have collected the responses, it is essential to analyze the data in detail. A common mistake here is to focus only on the numbers. Instead, try to find the “whys” behind those responses: look for patterns and trends, identify areas where employees feel satisfied, and, above all, detect those points that generate dissatisfaction or concern.
4. Identify areas for improvement
Based on the above analysis, it is time to determine which areas require immediate attention. You may find that a good number of employees feel uncertain about their future at the company or believe that there are not enough opportunities for growth. These insights will be your roadmap for the next step.
5. Detail the Action Plan
With a clear diagnosis, you can begin to outline your definitive strategy. This must be detailed, establishing concrete goals, people responsible for each action and realistic deadlines to reach the objectives.
6. Lean on technology
Create a survey from scratch or customize one of those that are part of our predefined catalog, and start collecting data provided directly from your staff that will give you a much deeper and more realistic vision of what is happening in your company, allowing you to make better decisions.
With Team Insights you can take advantage of Artificial Intelligence to monitor key metrics at a glance, helping you design truly effective strategies with real results.
Why don’t you create a survey now and see for yourself? It’s free!