Currently, data analysis and, specifically, the use of People Analytics has become an essential tool to understand the culture of your organization and improve all those aspects that are holding back its success.
According to a study carried out by Deloitte in 2020, approximately 84% of the companies surveyed indicated that they were already using People Analytics or were in the process of implementing it in their management strategies. This is significant growth compared to previous studies, where in 2017, only 69% of companies claimed to use these types of indicators.
And it seems that the trend will be increasing because, by gathering this kind of data, organizations can obtain valuable insights about the work environment, employee satisfaction, or general performance, thus facilitating decision-making towards business success.
If you are thinking of implementing the use of People Analytics in your People department, but you still do not know how to do it, keep reading…. because in the following lines we are going to explain step by step how to analyze your company to create a solid and positive corporate culture.
The role of data analysis to assess organizational culture
The culture of an organization is the set of values, beliefs and practices shared by the members of a company. It is a key factor for the success and sustainability of any organization, since it directly influences the motivation, commitment and productivity of team members.
Through People Analytics, you can examine and assess your company’s culture and identify your strengths, those that give you an advantage over the competition; and your areas for improvement, the areas that you should pay attention to avoid problems in the medium and long term.
There are many ways to gather data to examine and evaluate your culture, but one of the most used for its effectiveness and simplicity is the use of employee surveys. The answers to these questionnaires allow you to know the opinion of the members of your team and detect trends and patterns in behavior and their perception.
Thanks to this information, it will be much easier for you to identify specific problems and activate the necessary measures to solve them without wasting time.
Benefits of People Analytics in improving organizational culture
Data analysis through People Analytics offers numerous advantages for improving your organization. Some of the main benefits include:
- Identification of areas for improvement: People Analytics allows you to identify which aspects of your organizational culture require attention and effort for continuous improvement and thus achieve the best place to work.
- Measurement of progress: By regularly monitoring the appropriate indicators, you can evaluate the impact of your actions and adjust your strategies based on the results.
- Promotion of transparency and communication: The use of People Analytics also helps you create an environment of openness and collaboration, since it facilitates the communication of results and promotes the participation of employees in decision-making, in turn encouraging the feeling of belonging.
- Improved talent loyalty: A healthy organizational culture is a key factor in attracting and retaining the best professionals. With an exhaustive data analysis, you will be able to identify and address the most common concerns of your team members, helping to improve their satisfaction and commitment.
5 Strategies to implement People Analytics in your HR department and improve organizational culture
Now that you know the importance of measuring and analyzing your company’s data, here are some strategies that you can apply to start implementing People Analytics in your people management:
Set clear and measurable goals
The first thing you should do is define the specific goals you want to achieve in relation to your corporate culture.
Remember that, for these to be effective, the goals must be SMART: specific, measurable, achievable, realistic and embedded in a limited time. In addition, it is also essential that the objectives are aligned with the company’s strategy and values.
Some examples of these goals could be increasing employee satisfaction, improving internal communication, or fostering innovation.
2. Select the right metrics
Another important aspect is knowing how to identify and select the key performance indicators (KPIs) that allow measuring progress in relation to the established objectives. This is, those that reflect exactly what you want to evaluate.
These indicators must be relevant, quantifiable and easy to understand for the whole team. Examples of common KPIs in People Analytics are employee turnover rate, employee satisfaction index (eNPS) or absenteeism rate.
3. Use different sources
To get a complete picture of organizational culture and avoid bias, it is necessary to gather and analyze data coming from different sources.
Don’t limit yourself to just looking at performance metrics. Instead, combine the information with data from employee surveys, 1-on-1 interviews, and even interactions on Social Media.
In addition, it is advisable to combine both quantitative and qualitative data to obtain a broader and more detailed perspective and have a deeper understanding of what is happening in your organization.
4. Communicate the results and encourage participation
Once the data has been analyzed, communicate the results to all employees along with the actions that will be carried out for all those aspects that need attention.
Also, it is essential that you promote the participation of your team in the improvement process by asking them for feedback and leaving space open for them to contribute their own ideas and suggestions.
5. Monitor and adjust strategies
For data analysis through People Analytics to be effective, it must be a continuous process that allows evaluating progress in relation to the established goals and thus adjusting the strategies based on the results at the moment.
This implies carrying out regular monitoring of the selected indicators and being willing to modify the actions implemented if the results do not reflect expectations.
In short, People Analytics is a powerful tool for evaluating and improving the culture of your organization, and Team Insights makes it very easy for you with its system for creating specific surveys for employees.
With our software, you can create the metrics you need and send the questionnaires to your entire workforce, or just to a part of it with one click. Gather relevant information, measure the progress of your strategy and build a healthy culture that guarantees a positive employee experience.
Don’t underestimate the power of data! Thanks to them, you will be able to create an enriching and motivating work environment for all the members of your team.